Turning the Battleship: Can PPACA Change the Trajectory of Medicare Costs?
The Patient Protection and Affordable Care Act [i] (PPACA), commonly known as the health care reform law, will likely have…
Category: Marketing
What Patients Can Learn About You Online
Millions of people today are using the Internet to find love, to buy things, and to stay in touch with…
Finding Patients Online
In the past, medical practices acquired new patients mainly through referrals and insurance provider directories. The physicians behind those medical…
Identify Your Practice’s Competition
When you were nearing the end of residency and were thinking about starting your own practice, you were probably…
Restrictions on Marketing your Medical Practice
The possibilities for marketing your medical practice are numerous. The most effective methods of advertising and growing your practice, most…
Marketing a Medical Practice
Marketing a medical practice is not complete with a simple ad or two. Sending off an announcement to the local…